According to the Associated Press:
Kraft Foods Inc., the nation’s biggest food manufacturer, plans to review the nutrition of all its products and take steps including a cap on portion sizes and the elimination of in-school marketing to help fight obesity.
This announcement certainly raises suspicion in my mind. Why would a company who sells food want to sell less of it? The answer comes later in the article:
Kraft spokesman Michael Mudd said the 10-person panel to be assembled from international experts on behavior, nutrition, health and communications will determine the appropriate calorie content or other health standard for individually packaged foods — such as snack packs of Oreo cookies.
“Any existing products that are above that level will be reduced in size,” he said. “Any that are at or below will be just fine the way they are.”
Kraft is going to get credit for improving kids’ health AND improve their profit margin by putting less food in each individual package. That’s really what it is about. Isn’t capitalism great?
The obesity epidemic in this country is outrageous. It’s going to cost each and every citizen BIG for decades to come. Any effort to bring attention to the problem is good, but I don’t think getting less for the same price and lining the pockets of Kraft executives is the answer.