The underage drinking campaign that hasn’t even been kicked-off yet (the official start is at a media event tomorrow), is already getting attention in the blogosphere….gotta love it. Red Square is a highly respected agency and I’m quite pleased with what they are up to in educating parents about the dangers of underage drinking.

This blogger may think it’s a joke, but kids who believe their parents disapprove of alcohol use are much less likely to use.

To Combat Underage Drinking, Alabama Targets Parents, Not Kids » Adrants

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