Will Saletan is an excellent columnist, especially in the way he constructs an argument. I found this recent column particularly convincing.

I agree that we should not be using the results from Google Trends for a particular geographic region to define the standards of that community. The internet is a community unto itself and that is the community someone is operating in when they are online. It has very little relation to their geographic community and the two should not be treated as equals.

Sexual hypocrisy and the Internet. - By William Saletan - Slate Magazine

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