The latest TWAY poll results are in. This time, the question we asked was “Which gubernatorial candidate is running the most effective online campaign?” Our completely unscientific (but still interesting) results are:
Bradley Byrne 33%
Artur Davis 28%
Tim James 20%
Bill Johnson 9%
Ron Sparks 6%
Roy Moore 2%
Robert Bentley 1%
Kay Ivey 1%
James Potts <1%
I also wanted to check-in once again with some objective numbers (and subjective analysis) on the use of social media by the candidates for Alabama governor. Let’s look at the number of Facebook “fans”, Twitter “followers” and You Tube “subscribers”.
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We last visited the usage of Twitter by candidates in December. While the number of pieces of information flowing on Twitter have changed quite dramatically, there is still a key piece of what social media is all about missing, interaction. While there is now much interaction between surrogates (including campaign staff) and the general public, there is still very little to no interaction from the candidates themselves. We receive assurances that most if not all of the candidates are now producing their own tweets (which I still find suspect), but few questions are being answered or posed from those accounts.
As I did in December, I looked at the results from Twitalyzer, which is an application that provides a way to score your impact in the Twitter universe. Here is how the candidates shake out (with their December scores in parentheses):
@ArturDavis: 3.4 (1.8)
@Bradley Byrne: 1.6 (1.4)
@TimJames2010: 1.5 (0.9)
@Moore2010: 1.5 (0)
@Bentley2010: 0.9 (0.1)
@TeamJohnson2010: 0.5 (0.9)
@KayIvey: 0.4 (0.5)
@RonSparks2010: 0.3 (0.2)
Congressman Davis continues to expand his lead over the field by this measure, almost doubling his score from December. Roy Moore made the next biggest move, followed by Rep. Bentley, then Tim James and Bill Johnson. Kay Ivey and Ron Sparks actually regressed since December. From my own experience with following these accounts, I once again believe this objective measure to coincide with my subjective opinion of what is happening. I am impressed with the engagement of the James campaign on social media, and their use of it in getting out their message. I still believe Davis’s apparatus has been superior, but the gap is closing.

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